Evaluate the key environmental factors impacting the industry of the given organisation. Discuss the industry competitiveness, and include its justification.

Write a critical analysis report of a selected organization (YULL SHOES) and demonstrate how relevant strategic management theory, tools and concepts could be applied into the current strategic management practices (Post-Covid-19). The submission consist of two parts:
Part 1: Situational and Organisational assessment (2 page trifold brochure) (50%)
Firstly, evaluate the key environmental factors impacting the industry of the given organisation. Discuss the industry competitiveness, and include its justification.
Secondly, assess the strategic resources and competencies of the given organisation. Discuss their core competencies and sustainable competitive advantage, and include its justification.
For part 1, you are required to use strategic tools discussed in class (such as PESTLE, 5 Forces, VRIOS, strategic mapping) as part of your analysis. Please note that we are looking into your critical evaluation derived from doing the analysis, and not the descriptive analysis of the tools. The tools should be included in the appendix.
Part 2: Strategy evaluation (1500 words) (50%)
Firstly, evaluate the current strategy of the organisation based on what you know of their strengths, weaknesses, opportunities and threats, derived from your PART 1 analysis and ANSOFF matrix.
Secondly, analyse why this strategy might be suitable, acceptable and feasible for the organisation
Finally, briefly identify and justify another potential strategic direction for the organisation. Given the nature of this analysis there must be a contemporary and inventive flavour to much of the relevant data.
You can include the completed tools in the appendix.

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