How audience involvement and second screen involvement relates to each other to make media more effective such as media polls, live voting (ex. American Idol) and Sneak Peeks (through apps or other transmedia).

Topics to discuss is: 1. How audience involvement and second screen involvement relates to each other to make media more effective such as media polls, live voting (ex. American Idol) and Sneak Peeks (through apps or other transmedia) 2. Growth of Media Convergence in transmedia storytelling and its advantages. 3. Television and Transmedia and its relation to audience involvement.

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