How do hospitality firms deal with intangibility of the service they provide (tangibilize the intangible)?

Description
class discussion post
Los Angeles based if needed.
Intangibility
How do hospitality firms deal with intangibility of the service they provide (tangibilize the intangible)?
Give specific examples of hospitality firms in your community and/or based on your experience.
Perishability
Wendy’s serves its hamburgers “fresh off the grill.” This assures high quality but creates leftover burgers if the staff overestimates the demand. Wendy’s solves this problem by using the meat in chili, tacos, and spaghetti sauce.
Relate how airlines solve the perishability of unsold seats? Give additional examples of perishability and how hotels or restaurants in your community address it?

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