Understand and apply a framework for the analysis of tourism destinations
Understand, synthesise and apply appropriate academic theory and best practice to destination management issues
Critically evaluate the strategic and operational interventions adopted by destination managers to minimise the negative impacts and maximise benefits of tourism on the host destination
Critically evaluate the role of marketing in destination development and the elements of a promotional campaign
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Note: A number of academic and tourism industry commentators argue that destinations are one of the most difficult products to manage (fragmentation, stakeholder issues, political environment, etc.). Based on your learning to date, critically discuss this viewpoint providing contemporary examples to underpin your research.
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