WHAT COMMON EXPERIENCES, IF ANY, DO THE FOLLOWING OBJECTS, BRAND NAMES,AND SYMBOLS EVOKE, AND FOR WHAT AUDIENCES IN PARTICULAR?
1. What common experiences, if any, do the following objects, brand names,and symbols evoke, and for what audiences in particular? What sorts of appeals do they make: to pathos, ethos, or logos?
– a USDA organic label
– the golden arches
– the Sean John label as seen on its Web site
– a can of Coca-Cola
– Oprah Winfrey
– The Vietnam Veterans Memorial
– Ground Zero at the World Trade Center site
– An Aids ribbon
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