Consider a company you have worked for or one that you know well. What are the strategically relevant factors f

Work #1:
Consider a company you have worked for or one that you know well. What are the strategically relevant factors for the industry and your company within this macro-environment? What strategic moves are rivals likely to make and why? What factors are driving changes in this industry and why? Keeping in mind the role that interpreting environmental factors will play in analyzing a case, what do you see as the most important external data you would want this organization to have in any strategic planning process, and why?  How does this discussion board relate to our coursework this week?  Be specific.
NOTE: Make sure you choose a company that has not been selected by one of your classmates.
Your initial response to the discussion question should be 250-300 words. You must have at least our course text and one non-course scholarly/peer reviewed source in your initial posting.  Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post.

Work #2:
 Read Chapter 3 and view the required videos on PESTEL Analysis and the Five Forces Framework.Select one of the cases from Part 2 of the Thompson (2022) textbook to analyze the six components of the Macro-Environment and the Five Forces Model.For this assignment:

Prepare a brief PESTEL Analysis for your selected case from Part 2 of our Thompson (2022) text.  You must address all six elements.
Prepare a brief Five Force Analysis as presented in our Thompson (2022) text for your selected case. Address all five forces.

NOTE this Requirement:  The Standard & Poor NetAdvantage Database provided in the NEC Online Library is a required source (and will be extremely helpful). The Standard & Poor Database is located under the general Library database listing. Once you have accessed the Standard & Poor site, the tabs at the top allow you to click on companies or industries. If you choose industries, it then provides a box and drop-down menu showing the various industrial reports which are available. Access the relevant report, and then review the details in the report to support this assignment. The information is incredible relevant and provides a detailed analysis of the entire industry including a listing of the key companies in the industry.  See Course Content tab for a 2020 document noting how to find this database.                                                 
Submission Details: 

Your analysis must be driven by facts, research, and data.
Your analysis should be between 1000 and 1500 words.
Incorporate at least our course text and one non-course scholarly/peer reviewed source in your paper.
Create Leve1, 2 and Level 3 APA headings for each portion of the analysis.  
All written assignments must include a coverage page, introductory and concluding paragraphs, reference page, double-spaced and proper in-text citations using APA guidelines.

Video Links:

Chapter 3 PPT attached (useful to both works)
Find attachment for work #2 our college to find and use the S&P NetAdvantage search engine 
Textbook:
Thompson Jr. A. A, Peteraf, M. A., Gamble, J. E., and Strickland III, A. J. (2022). Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. 23rd Edition. McGraw-Hill. ISBN: 978-1-260-07510-6  978-1-260-73517-8
Chapter 3

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