Write an overview (6 pages, APA) summarizing and evaluating the enrollment management (including public relations and marketing) and fundraising program of your school (or a school you have researched for purposes of this project). Address the perennial question facing all school leaders. How do this school’s leaders address the tensions between excellence, tuition (including enrollment management, public relations and marketing strategies) and care for employees? Specifically discuss the school’s budget including tuition strategies and financial aid, and sources of revenue including all fundraising initiatives. What is the school doing well? What areas are in need of improvement? How would you suggest the school address the areas in need of improvement? These papers will be the basis of online discussion in week four.
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